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CYCLISTS' GUIDE
Advertising Rates

We asked athletes from three different disciplines what information was critical for them. What do they want? The answer came back loud and clear, fixtures information is the most important. And that is exactly what we do, fixtures and race information.  We know that event details are a constantly moving target. We are contacted daily by organisers informing us of these fixture changes.

We have developed a comprehensive information platform that keeps our athletes up-to-date. Our mobile apps, websites, newsletters and publications are constantly updated. We continually engage through social media and our reach is wide.     

 

Our focus – Races and race information in South Africa
Cycling – 600 races
Running – 950 races
Swimming – 100 races

Demographics
Cycling – Women 40%, average age 38 years 3 months
Running – Women 66%, average age 37 years 7 months
Swimming – Women 57%, average age 36 years 7 months.

Interactions with readers
Cycling – 23%
Running – 64%
Swimming – 13%

Media
Printed – 8%
Web and newsletter – 37%
Social media - 26%
Devices – 28%

Estimated number of annual interactions with readers
Cycling – 3.1 m
Running – 8.5 m
Swimming – 1.7 m 

Material Specs
(1) Banners for website and newsletter
Resolution: 96 pixels per inch
Width: 900 pixels
Height: 100 pixels

(2) Logo for website and newsletter
Resolution: 96 pixels per inch
Max Width: 142 pixels
Max Height: 142 pixels

(3) Print
Trim size: 210mm x 148mm
Bleed size: 215mm x 153mm
The preferred format is a high-resolution print-ready PDF

Rates

Electronic Media Advertising Bundle -  R25 000 excl. VAT
Includes a four-month product review on website, electronic media, logos and links. A full-page advertisement in a print publication. Upgrades to DPS or outside back cover by negotiation. Short-term campaigns can be negotiated to suit your requirements.

Contact Information
Sales
Sharon Hempel
011-7683834
082-8984291
sharon@guidebooks.co.za

Publisher
Tom Cottrell
011-646 9760
082-5769791
tom@guidebooks.co.za